08283385D: 2010 Marc Jacobs Color forecast Report

I think everything has its law. Even a designer., his taste and chance can be analyzed and predictable. That’s why marketing industry is so important nowadays. Though I only learn the basic knowledge of color, it is still useful for my analysis. Here is my report. It is virtually not a formal report.

Color Forecast - Marc Jacobs 2010 S/F

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Content

Analysis based on collection 2000-2009
Analysis on Marc Jacobs’s color preference
Social and consumer influences
Color forecasting

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Analysis based on collection 2000-2009

Time line of Marc Jacobs from 2001 to 2009

I briefly describe the changes during this period. Obviously, the palettes between 2001 and 2009 have an apparent difference. In the former stage, Marc Jacobs preferred to choose some warm colors. Little variation was in this stage. Furthermore, the chroma of most color was low and the value was turned to light or dark. The overall mood was soft, earthy, neutral and warm. It was quite unfamiliar to his present preference. For the latter stage, he would like to select bright color. The colors are full of energy and power. More hues are chosen in one collection. Base on last few collections, I observe that he likes using Angled accents scheme. Therefore, I predict that he will use this scheme in the coming year. He is used to use either monochromatic or complementary scheme in the outifits. In additional, Black and gray was appeared in all of the collection. The possibility that shifts this two color into 2010 is really high.

Outcomes: Angled Accents Scheme (whole collection) + + Black and Gray in 2010

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Analysis on Marc Jacobs’s color preference

His habits that may influence his choice of color

Based on the research, he likes cartoon and he mentioned that SpondgeBob has infiltrated and influenced the way he think.

Personal life

Jacobs, who is openly gay; he is currently in a relationship with Lorenzo Martone.

In 2009, Jacobs purchased a $13 million townhouse in the Superior Ink Building, 70 Bethune St, New York City.

Based on the above data, his life is full of love and energy. That maybe one of the reasons that his color preference was changed in recent years. Besides,

To conclude his own color preference, his life is energic bright and sweet. His color prefernce is driven by his mood.. So bright fuchsia will be the color in his 2010 collection.

A bright energetic fuchsia-expressing power, energy and the bridge

between generations.

Emotional : Hot, sensual,exciting, bright, fun, energetic

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Social and consumer influences

Cultural and lifestyle trends with true global relevance affect the color preference. As the wide The influence of Obama effect and financial tsunami is wide. Firstly, Obama make the people hopeful especially Marc Jacobs as he is an american. Additionally, people desire stability from financial tsunami. Therefore, I predict blue is another color of 2010.

Light and fresh turquoise-expressing optimism in our chaotic world.

Emotional :Truth, healing, tranquility, stability,

peace, harmony, wisdom, trust,calm,

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Color forecasting

Combined with my analysis, here is my color forecast for 2010 collection.

I select bright fuchsia and light turquoise then I use Angled accents color scheme to choose the others colors.

I believe that 2010 collection will use this scheme for collection as he used this at recent collection.

For the outfits, he will use Monochromatic scheme and complementary scheme.

Blissing happiness