History of MJ

Marc Jacobs (born April 9,1963 in NY) is an American fashion desiger. He is the head designer for Marc Jacobs, as well as the diffusion line Marc by Marc Jacobs. Jacobs is currently the Creative Director of the prestigious French design house LV.

• In early 2008, Victoria Beckham was featured in Marc Jacobs magazine advertisements, while M.I.A. modeled for diffusion line Marc by Marc Jacobs.
• In 2007, Jacobs was ranked 8th on Out magazine's list of 50 Most Powerful Gay Men and Women in America.
• Jacobs is famous for collaborating with many popular artists for his Louis Vuitton collections. Vuitton has worked in conjunction with Steven Sprouse, Takashi Murakami and most recently American artist Richard Prince.
• Jacobs is notorious for his peculiar choices in models for his advertising campaigns. For example, in Spring 2007, Jacobs chose child actress Dakota Fanning to star in his ad campaign. All the clothes were shrunk, and the shoes made in children's sizes for the young actress. His ad campaigns have also featured the musicians Steven Malkmus, Jarvis Cocker and Michael Stipe of R.E.M.. Chloë Sevigny has also appeared in Marc Jacobs advertisements. The russian pop duo t.A.T.u. became the faces of Marc by Marc Jacobs for the fall-winter ’08 campaign in Russia.
• Checked into rehab in March 2007, after 7 years of being sober.
• Runs his own clothing lines Marc Jacobs and the less expensive diffusion line Marc By Marc Jacobs.
• Lives in Paris.
• American fashion designer, who has been artistic director for Louis Vuitton since 1997.
• Received The Women's Designer of the Year Award in 1992.
• Sofia Coppola has been the model for his fragrance Marc Jacobs.
• Has lived together with Jason Preston, a retired escort, since 2005.
• Slip on Vans, Marc Jacob's last shoes collection, has become a must-have in USA and in Europe. This trend also arrived in September 2006 to some countries in Latin America.
• Opened a new store in Mount Street, Mayfair. (February 16, 2007)
• Jason Preston (Marc's boyfriend) got a new tattoo on his arm: Marc Jacobs logotype.
• Jacob's runway show in the NYC Fashion Week was 90 minutes late, and the attendants were really asking themselves if the show was going to happen. After their initial anger (it was reflected in the fashion expert's reviews) they saw a

Color in Apparel

Color apparel is affected by the history and the technology.
The surrounding enviroments influence the people 's taste and emotion at a certain century.

1890 - Ballets russes
1911 - print laces
1912 - first lipstick was introduced
1924 - red nail was polished
1929 - fashion for men
1930 - affect by Ginger roger & Van gogh
1936 - designer Schiapinelli
WWII - Military color
1951 - Alcian blue was invented
1960 - muted tone
1968 - drug scene
1970 - disco

Class exercise no.2

(a) Schoolmate A

- Lifestyles : elegant style

- Mass Customization : She uses the brand name accessaries and dress up with dark color and bling bling clothes . She likes to dress as a mature lady .

- Color Preferences : dark colour ( dark brown, dark green)




Schoolmate B

- Lifestyles : causal style

- Mass Customization : Several stuffs of her are in dot print. She dresses a jeans with a simple tee . She doesnt have any accessaries. It seems that she likes a comfort, causal style.

- Color Preferences : young color( pink, sky blue, gley)